TD
Transdisciplinary Design Strategist

Tony Dang

I build at the intersection of strategic design, experience transformation, and innovation strategy.

Fifteen years from a garage screen-printing operation to enterprise transformation across the Fortune 500. A catalyst in a system, not a maintainer of one.

$50M+
enterprise value orchestrated
$100M+
M&A technology diligence
$10M+
incremental IaaS revenue
100K+
employees transformed
4 POCs
in 8 months at P&G
Selected work
The Art of the Possible
Estée Lauder Companies
Designed enterprise service blueprints that became the architectural source of truth for automation across a 100K+ employee operation and 28 brands, reducing operational friction by 32% and saving $1.5M annually. Facilitated Art of the Possible workshops that aligned cross-functional leadership on a unified experience roadmap, delivering a 24% improvement in global service delivery.
Innovation as a Service
LTIMindtree
Pioneered the firm's Innovation-as-a-Service model, converting traditional digital strategy consulting into commercial prototyping that directly generated $10M+ in incremental revenue. Deployed Simulation Workshopping to compress enterprise deal cycles from nine months to under twelve weeks by visualizing technical feasibility in real time.
The Dang-Chain
P&G Co-Innovation Charter
Architected a multi-model discovery-to-prototype engine that compressed research, synthesis, and opportunity framing from weeks to hours through cross-validation and human-in-the-loop curation. Orchestrated a cross-functional team to deliver 4 disruptive POCs in 8 months, translating business logic into AI-driven agentic workflows and securing long-term contract renewals.
Platform Transformation
Toyota Manufacturing North America
Championed a digital-native platform transformation that reduced operational dependency on legacy infrastructure, saving approximately $14M per manufacturing location annually and establishing a repeatable model for future-state plant operations.
M&A Technology Diligence
BrandMuscle · SproutLoud · Ansira
Led $100M+ in technology due diligence across three acquisitions, mapping complex ecosystems, identifying revenue synergies and technical debt, and authoring the post-merger consolidation strategy and future-state platform architecture that unlocked $50M+ in enterprise value.
How I work

From opportunity framing to operating model to commercialization.

Strategy & Advisory

  • C-suite advisory
  • M&A technology diligence
  • Post-merger integration
  • Executive governance
  • Board-ready storytelling

Enterprise Transformation

  • Digital strategy
  • Innovation operating models
  • Portfolio & roadmap strategy
  • Change enablement
  • Global program leadership

AI & Agentic Strategy

  • Agentic workflow design
  • Human-in-the-loop governance
  • Multi-agent orchestration
  • LLM integration
  • Evaluation & guardrails

Strategic Innovation

  • Innovation-as-a-Service
  • Corporate R&D operating models
  • Rapid prototyping
  • Portfolio strategy
  • Value cases & ROI

Venture Building

  • 0-to-1 MVP launch
  • Product-market fit validation
  • Go-to-market strategy
  • Founder-mode execution
  • Commercial storytelling

Design Leadership

  • Service blueprinting
  • Journey mapping
  • Human-centered design strategy
  • Experience architecture
  • Design sprints
Experience
Engagement Director, Experience Innovation & Strategy
LTIMindtree
Nov 2022 – Sept 2025
Led $100M+ in M&A technology diligence and pioneered the firm's Innovation-as-a-Service model, generating $10M+ in incremental revenue and compressing enterprise sales cycles from nine months to under twelve weeks.
Principal Consultant, Experience Transformation
Wipro / Estée Lauder Companies
Mar 2022 – Oct 2022
Designed enterprise service blueprints across a 100K+ employee operation and 28 brands, reducing operational friction by 32%, saving $1.5M annually, and lifting employee satisfaction by 28%.
Sr. Director, CX Strategy
The Marketing Store / McDonald's National
Jun 2021 – Feb 2022
Led the agency's first large-scale CX research initiative, generating $170K in incremental revenue and boosting user adoption by 29.8% through proprietary measurement and journey-testing tools.
Adjunct Professor, Strategic Brand Management
Thomas Jefferson University
May 2021 – Jun 2022
Developed and taught a graduate Strategic Brand Management curriculum integrating human-centered design and behavioral science, achieving 98% student satisfaction.
Strategy Director
Parsons Entrepreneurial Lab (ELAB)
Jun 2020 – Feb 2021
Implemented a 7-point data-driven brand strategy leveraging systems thinking, increasing engagement by 27% and newsletter subscriptions by 32%.
Advisory Board Member
Connectd
Dec 2024 – Present
Advise early-stage founders on scaling operations and aligning product architecture with growth strategy across an active cross-Atlantic engagement.
Entrepreneurial
CEO & Co-Founder
Thread Mechanics
2016 – 2019
Scaled to 330% year-over-year growth and 160+ accounts by architecting automated operational workflows and repeatable go-to-market systems.
Principal & Founder
Xclusive Identity Design Studio
2013 – 2016
Scaled an 80+ client portfolio through multi-channel marketing campaigns that drove 21% ROI and culminated in a successful acquisition.
About

Tony Dang is a transdisciplinary design strategist who does not operate in silos. He synthesizes human-centered design, behavioral science, business model optimization, and emerging technology to solve the ambiguous, high-stakes problems that sit between human friction, technical feasibility, and business viability.

Over fifteen years he has moved from a self-taught designer screen-printing apparel in his mother's garage to a global innovation leader advising Fortune 500 C-suites at P&G, Toyota, and Estée Lauder. He pairs the 0-to-1 instincts of a founder with the rigor of enterprise governance, translating ambiguity into board-ready strategy and built, working prototypes.

He holds a Parsons M.S. in Strategic Design and Management with a 4.0 GPA and an MIT certification in Applied Generative AI for Digital Transformation.

Education & certification
M.S., Strategic Design & Management
Parsons School of Design · 4.0 GPA
Business model innovation, systems thinking, and disruptive innovation. Provost Scholarship and University Scholars Award.
B.S., Multidisciplinary Studies
West Virginia University
Entrepreneurship, new venture creation, communication design, and advertising strategy.
Applied Generative AI
Massachusetts Institute of Technology · 2024
Applied Generative AI for Digital Transformation, plus Google and PMI credentials across LLMs, responsible AI, and UX foundations.
Contact

Let's build something worth building.

Open to Director, VP, and principal-level mandates in innovation, transformation, and design strategy.

ImTonyDang@gmail.com linkedin.com/in/ImTonyDang